Intercultural Communication

Course Website for Tunghai FLLD Seminar

Archive for July, 2005

Coke and Pepsi ads in China

Posted by thuicc on July 6, 2005

Interesting entry here about a S.H.E. Coke ad in China. The article reads (in part):

The S.H.E. ad is aparently meant to be inspirational, fitting with Coke’s slogan, “For satisfaction, look to yourself.” The group faces an unscrupulous music executive who wants them to dress more revealingly in order to sell more records. They refuse, and when the exec reacts angrily, the girls take a sip of Coke, which launches them into the World of Warcraft universe. They proceed to teach the guy a lesson while wearing the chaste costumes female video game characters are well-known for.Fantasy battles are quite common on the Chinese front of the Cola Wars. Pepsi’s campaign last year featured their entire line-up of young stars slinging magic missiles around in an immense amphitheater. The most recent Pepsi spot, which introduces new recruit Nicholas Tse (see Danwei’s previous post on the subject), is a frenzy of icy CGI wings and projectiles. Coke’s ads are red where Pepsi’s are blue, but there’s not much else to distinguish between the two.

Remind me of this article. We’ll probably do some work on intercultural and international advertising in the fall, if folks are interested.

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ICC-related article bibliography

Posted by thuicc on July 3, 2005

I’m putting together a list of scholarly articles related to Intercultural Communication. You can find it here. Note that this is just a bibliography–the articles themselves are not all available online. But if you’re really interested in a particular article, I can help you get it.

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